Online advertising is
steadily robbing the market share from traditional media advertising.
Given the potential of growth and increasing
Internet penetration in India,
online advertising is set to explode in coming years. The 38.5 million
Indian Internet users, according to an IAMAI study, have become the prime
target for numerous advertisers clouding the web.
To cash in on this growth, number of online ad networks have come up in
India in last few years. Here is an overview of current pool of online ad
networks in India.
is an India based online advertising network that uses proprietary targeting
technology to ensure advertisers reach out to the right websites from its
inventory of publishers.
Internet company Yahoo picked up at least 35% stake in Tyroo for an undisclosed
amount in July 2007. Incubated by Delhi-based digital media company Smile
Interactive Technologies Group, Tyroo was voted as one of the 10 most
interesting startups by Business daily Mint, a part of the HT Media group.
Recently Tyroo claimed to reach 2.5 billion Ad
impressions a month. According to Tyroo, its 2500 strong publisher network
includes Perfspot, Facebook, About.com, SantaBanta, Smashits, Yatra, and
OneIndia. The company counts Microsoft, General Motors, Pepsi, ICICI and Yahoo
amongst its advertisers.
is another online Ad network in India. They use Accipiter’s AdManager
with geo-targeting features which helps to target campaigns to different
countries and audiences. Payments are done every 90days through check or direct
bank. We have personally reviewed this company, its a superb company for
publishers. We heard they are redesigning the site to accept online
Axill is an affiliate website,
for promotion of products ansd services It is primarily for the UK and
Indian people. One can join either as publisher, or as an adversities. This
means that one can their sell the products, or can promote his own products
thru it. The payment mode is either thru check or moneybookers, which is
quite popular in Uk. For being registered as a publisher, one should have
his own website, and it can not be a free site like freewebs, or similar
free hosting and domain email like email@example.com. Loading time is
quick as well. Overall, an impressive site, and a popular one as well.
CPM/CPC =>> Rs. 10 per 1000
CPA =>> Varies from Rs. 4 to Rs. 500
is another Indian ad network claiming to be India’s No.1 Ad network reaching 2
million unique visitors a month and 10% of online global Indians.
Sulekha Ad Network has a
network of 600+ websites serving Indians and NRIs. Sulekha Ad Network influences
consumer behaviour and lead to brand awareness, lead generation and online sales
by leveraging the LARGEST ad network serving NRIs and Indians.
also claims that it is the largest Indian Ad network and came into existence in
2004.It also claims to be the only Indian ad network, which has the advanced
technology to syndicate the text ads with pictures as well as banner ads. Ads
placed on AdsforIndians are published on all their participating partner sites
worldwide. Ads can be geo-targeted to specific countries and ad channels to
reach the targeted visitors relevant to your Advertisement.
India claims to be the largest
performance based affiliate ad network in the country.
DGM India is a wholly
owned subsidiary of Deal Group Media.
DGM India offers to its
advertisers affiliate program to develop a virtual sales force using one of
their turnkey affiliate marketing products, whereby advertisers promote their
products via relevant and top performing affiliates /publishers.
For publishers, DGM India will
optimize their online inventory, monitor and evaluate performance and provide
with attractive deals from all the advertisers
Although not Indian, it is the most popular Ad network
not only in India but worldwide. More than 5 publishers mentioned above claim to
be the largest Ad network in India. I wonder how that can be with more than 75%
market share is with Google alone !